When you’re a smaller artist, representing yourself is a must. You represent everything that is your band, your music, and yourself. Your press kit should be representative of this. A press kit, if you don’t know, is what you send out with new announcements, of new music, tours, etc. So, they’re pretty important and that means you have to do it right.
Social media has become the number one necessity for growing artists and bands. If you don’t have at least an account on Twitter, Instagram or Facebook you’re probably not going to get near as far with your career as those who do.
Social media has become the leading way for artists’ careers to blossom with new fans. Many artists’ entire careers are based around their social media presence. If you and your band aren’t making your music and personalities known on social media, you’re missing out on the potential to make your career grow.