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Starr Elizabeth Brown

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  • Home
  • About
  • Work and Experience
    • Brand Strategy
    • Content Creation
    • Customer Engagement
    • Events
    • Marketing Strategy
    • Website Development
    • Writing

Project Type: Brand Strategy

January 3, 2022

CASE STUDY: Legacy HVAC Manufacturer Rebrand

Air Products and Controls, now APC, was founded in 1982 and bounced around from a stand-alone brand to a sub-brand and back. Despite the brand’s products being one of two main product lines, the marketplace...

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